SOME OF ATLANTIC'S BUSINESS HUSTLERS

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F. M. NEBE.

F. M. Nebe or Frank as he is better known to everyone, was practically born in the shoe business, his father being one of the pioneer shoe merchants of Iowa, having opened a shoe store at Glenwood, Iowa, in 1867. Frank left home when about 18 years of age in order to get experience in larger stores. From then until he came to Atlantic in 1899 he was employed as salesman in the leading shoe stores of several of the larger cities of the country. The Nebe Shoe Store was opened in the building now occupied by the Unique Theatre in February, 1899, and on July 1st, 1901, it was removed to the present location, remaining under the management of F. M. Nebe until April, 1902, when E. H. Nebe, who had been connected with his father at the Glenwood store, removed to Atlantic, and together with F. M. they purchased the Atlantic store of their father. From that date until the death of E. H. Nebe, January 5th, 1905, the store was known as nebe Bros. Shortly after that the Nebe Shoe Co. was incorporated, with F. M. Nebe as general manager and today he and his wife own the controlling stock. He is a member of the I. O. O. F. and a member of the Board of Directors of the Commercial Club. During his business career in Atlantic he has shown his faith in the value of advertising and by always adhering to his motto, "We do as we advertise," has succeeded in building up the largest business between Des Moines and Omaha. Three different times has the store been remodeled to take care of the rapidly growing business, and make room for the large stock that is necessary to give the people the fit and comfort that is demanded of shoe stores today. The fact that Mr. Nebe has made a life study of the human foot, and has none but the very highest class of salesmen employed in his establishment, accounts for the large number of customers who come from a radius of from 40 to ??50 miles to have their feet fitted by men who know how to fit, according to measure, and who gladly guarantee foot comfort. This is an age of specialization, and people are rapidly learning that they should take as much or more care of their feet, as they do of their teeth, or of their general health. Mr. Nebe has installed an "Electrical Shoe Hospital" equipped with all the latest machinery, and if it is thought necessary to make a pair of shoes for a customer they can get such work out promptly.

From: Industrial Edition, published by Atlantic News Telegraph, Atlantic, Iowa, 1913, pg. 88. Transcribed by Cheryl Siebrass, January, 2015.

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