Implications for Design

• Users won't read your text thoroughly in a word-by-word manner.

• The first two paragraphs must state the most important information.

• Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior.

  • They'll read the third word on a line much less often than the first two words.