SOME OF ATLANTIC'S BUSINESS HUSTLERS (Cont'd)

DAVID ORANSKY

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The Oranskys believe thoroughly in advertising. This department of their establishment has been for the past three years in the hands of Mr. David Oransky who wrote, "We cannot very well expect people to trade here unless we tell them what we have to sell and convince them that it is to their advantage to trade with us. Our experience has taught us that the "News-Telegraph' is the most effective method of reaching the majority of the people of this community." It was in the year 1890 in the little city known as Estherville, Iowa, that David Oransky was born. Just after he had finished the grade schools, the family moved to Des Moines so David entered the West Des Moines High School, graduating four years later with the class of 1909. While in high school, he devoted much of his time to debating work. In his Senior year he was chosen leader of the team which later defeated the debating team from the Omaha High School. After high school graduation he came to Atlantic to take up the work of handling the publicity end of the Oransky Store. This required much study and thought as well as argument and proof. He has met with considerable success in the advertising work as the figures at the end of each year show that he has convinced an ever increasing number of people that it is to their advantage to trade at Oranskys. His advertisements are carefully written and well received by the public. No statement is permitted to enter them which cannot be fully substantiated by the merchandise which the store has to offer. The Spring Opening Advertisement of the Oransky store was reproduced in the "Dry Goods Reporter," one of the largest merchants' trade journals in existence, and was very favorably commented upon by the editor. In February of this year, he was called upon to speak before the Western Iowa Editorial Association, which met at Council Bluffs. He responded with a paper on "Retail Advertising." The paper was well received by the association and printed in full in several trade journals and newspapers. Mr. David Oransky believes that the more Atlantic merchants advertise, the more people will be attracted here to trade. If we can make our city the trading point of this territory, Atlantic should have no difficulty in soon becoming a thriving city of eight or ten thousand.

From: Industrial Edition, published by Atlantic News Telegraph, Atlantic, Iowa, 1913, pg. 81. Transcribed by Cheryl Siebrass, February, 2015.

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